Follow Founder and Director Barbara Franchin as she takes us for a quick sneak-peek in the backstage of the shooting of ITS …
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The Making of a Cinematic Experience: Shooting Fashion, Accessories, and Jewelry Collections in 2020
The year 2020 was transformative, not only for how we approached daily life but also for the world of fashion and luxury branding. With social distancing measures and a shift to online platforms, the art of shooting fashion, accessories, and jewelry collections evolved into a cinematic experience that captivated audiences in new and innovative ways.
Setting the Stage
In a year where traditional runways were replaced by virtual showcases, the importance of creating an eye-catching visual narrative became paramount. A cinematic approach meant paying close attention to every element—from lighting and set design to camera angles and storytelling. This meticulous planning ensured that each frame conveyed the essence of the collection while engaging the viewer’s imagination.
Concept Development
The first step in the process was the development of a strong concept that would resonate with viewers. Designers collaborated with directors and cinematographers to establish a narrative. Instead of merely showcasing items, the aim was to tell a story that added depth to the pieces, allowing viewers to connect emotionally with the collection.
For instance, a jewelry line inspired by the ocean might be filmed near a coastal backdrop, with models adorned in flowing fabrics that danced in the wind. This atmospheric storytelling not only showcased the product but created a memorable cinematic experience.
Embracing Technology
The technological advancements of 2020 unveiled a plethora of new tools that enhanced the cinematic experience. High-definition cameras, drones, and innovative lighting techniques were used to craft stunning visuals. Streaming services and social media platforms became essential components for distribution, requiring creative teams to think outside the box.
Virtual reality (VR) and augmented reality (AR) also emerged as groundbreaking tools. Fashion houses began experimenting with these technologies to create interactive experiences, allowing viewers to immerse themselves in the collection as if walking through a virtual runway. This approach transformed the viewing experience from passive to active, engaging consumers like never before.
Innovative Styling
Fashion and accessories styling in 2020 took on a new dimension. Stylists focused on creating visually compelling ensembles that told a cohesive story. By mixing textures, colors, and silhouettes, they ensured that each piece was highlighted against strong backdrops.
For jewelry collections, the focus shifted to how the pieces interacted with light and movement. Close-ups were essential to demonstrate craftsmanship, while sweeping shots showcased the enchanting sparkle of each piece. Jewelry was not merely an accessory—it became the focal point of a larger narrative.
Collaborating with Artists
In 2020, brands increasingly collaborated with filmmakers, dancers, and musicians to enhance their storytelling. These artists brought their unique perspectives to the projects, adding layers of creativity that appealed to a wider audience.
Music selections became integral in setting the tone and emotional landscape of the films. Choosing the right soundtrack could elevate the visuals, making the collection resonate even more deeply. The seamless blend of fashion, art, and music transformed each shoot into a multidimensional experience.
The 2020 Fashion Film Aesthetic
Cinematic fashion films began to adopt distinct aesthetics, melding high fashion with cinematic language. Slow-motion shots emphasized elegance, while dynamic editing brought a sense of urgency to the pieces. The careful juxtaposition of close-ups and wide shots created a rhythm that captivated viewers, encouraging them to explore each frame.
Color grading played a crucial role as well, with filmmakers utilizing color palettes that reflected the mood of the collection. Rich, muted tones might evoke a sense of nostalgia, while vibrant colors could signify joy and excitement.
Conclusion: A Lasting Legacy
The cinematic experience crafted in 2020 left an indelible mark on the fashion world. In a time of change and uncertainty, it fostered creativity and innovation. As brands and artists continue to evolve, the lessons learned from that year will undoubtedly influence future fashion narratives.
By embracing technology, artistry, and storytelling, the fashion industry has demonstrated its resilience and adaptability. The results are not just collections showcased through lens— they are immersive journeys that invite viewers to participate, making the world of fashion more exciting and inclusive than ever before. As we look ahead, the cinematic experience promises to remain a vital part of how we perceive and engage with fashion, accessories, and jewelry collections.
